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Blog

How to Successfully Secure Investments: A Strategic Guide
Coming up with a novel idea is the starting ground for anyone eager to develop the next great mobile application, but what are the next steps after the idea has been born?...

Mastering Financial Storytelling: A Startup’s Guide to Attracting Investors
Securing investment isn’t just about having a groundbreaking idea. Investors today are placing increasing emphasis on a founder’s ability to demonstrate financial...

How to Write a Winning Mobile App Business Plan: From Idea to Execution
Every successful project relies on three fundamental pillars: idea, planning, and execution. While many entrepreneurs jump straight to execution, skipping the planning...

Growth Hacking Strategies to Attract More Users to Your Mobile App
With millions of apps competing in the App Store and Google Play, launching and scaling a mobile app successfully requires more than just a great product. Startups, often working...

Unlocking Buyer Personas: A Startup’s Key to Sustainable Growth in 2025
In today’s crowded digital marketplace, startups must find innovative ways to connect with their ideal customers. Traditional marketing tactics no longer suffice—precision and personalisation...

From mad men to App men
This past Sunday millions around the world tuned in as the last and final season of Mad Men premiered on AMC. I watched anxiously waiting…

Mobile app and equity crowdfunding ecosystem infographic
There is no denying the immense scale of the mobile application marketplace. While there are countless developers, companies and others vying to stake their claim,…

5 Key Steps in Launching a Successful Mobile Application
Coming up with a novel idea is the starting ground for anyone eager to develop the next great mobile application, but what are the next steps after the idea has been born?...